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November 8, 2021
By: Tara Olivo
Associate Editor at Nonwovens Industry
3 Qiaoyuan Rd Shilong Industrial Zone Mentougou, Beijing, China 102308 Tel: +86-10-69806364 Fax: +86-10-69804772 [email protected] www.bjdayuan.com Headquartered in Beijing, China, Dayuan was founded in 1991 as a nonwovens producer with one thermal bonding production line. At the time, nonwoven products were emerging in the market, and the sanitary napkin industry was just starting out in China. Today, the company has plants in Beijing, Tianjin, Suzhou and Yangzhou. Dayuan’s focus is on the personal care and hygiene markets. Its nonwovens are used in wipes, topsheets, distribution layers and backsheets of feminine care and baby care products. Dayuan currently produces nonwovens on 16 air through lines with 37,500 tons of annual capacity and one Andritz spunlace line with 8000 tons of capacity. Dayuan also has aperturing lines, printing lines, embossing lines, spooling lines and lamination lines. In 2020, Dayuan’s nonwovens sales were CNY873.229 million, or approximately $136 million. The majority, 69%, of Dayuan’s products are sold within China while the remaining 31% of sales are exported. Its overseas sales are mainly international customers with plants in China and other countries. According to Kian Zhang, Dayuan CEO, in South Asia and Europe, customers have a great demand for soft air through nonwovens. Dayuan mainly exports to Japan, Vietnam, Thailand, Singapore, Indonesia, Russia, Poland, Germany, Britain and Egypt. After the conditions of the Covid-19 pandemic improve, Dayuan plans to invest overseas, beginning with a country in South Asia such as Thailand or Vietnam where some of its major customers already have factories. Over the next three years, Dayuan’s Yangzhou plant plans to install new spunlace production lines. “Due to the current intensified competition of normal air through and spunlace materials, we plan to introduce a line for differentiated spunlace development, to meet the future market demand for spunlace composite technology,” Zhang says. Dayuan’s customers are mainly internationally renowned brands and local well-known brands. “Customers have maintained a high demand for new materials and cost-effective raw materials,” Zhang adds. Dayuan always focuses on the improvement of fiber performance, combined with production process innovation and continues to introduce ultra-dry, weak acid, cottony soft, and ultra-thin nonwovens to customers and regularly upgrades materials to meet customer needs. At the same time, Dayuan combines its own advantages in multi-material manufacturing capabilities to continuously introduce new composite materials. The new materials have a three-dimensional appearance, as well as good air permeability and liquid permeability. China’s hygiene market continues to be healthy. According to the China National Household Paper Industry Association (CNHPIA), in 2020, the market penetration rate of feminine care products in the Chinese market was 100%, and the market penetration rate of baby care products was 77.1%. “The products of each brand will be updated very quickly, and new products will be launched every six months,” Zhang says. “With the development of segmented fields, product design tends to be ultra-thin, soft and beautiful in packaging. However, due to the decline in the birth rate of babies, it may have a certain impact on the demand for diapers.”
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